WebPeople

Hit a Home Run with WebPeople

2008-02-09T12:34:00.000-08:00

If you see the video included in this blog-post, Brad Fallon, owner and CEO of FreeIQ and Stompernet claims that WebPeople is a "home run."

On one of Brad Fallon's websites, MyWeddingFavors.com, he implemented WebPeople (a custom message for his website visitors) and his sales (conversions) went up 9%....

The amount of time his visitors stayed on his site increased and the value of each visitor increased (more of them buy.. .and more visitors spend more money. Talk about a win-win.)

Banner Video Ads that use Online Spokespeople

2007-12-14T14:50:00.000-08:00

BANNER VIDEO ADS

Banner ads have been around for years. As video takes over the internet with Web 2.0 don’t be left behind. The newest form of Banner ad is the Banner Video ad. This is a banner ad that incorporates video to communicate the message. There are many ways this is done.

Relative to size and behavior there are Tower Banners that are tall banners with sizes of 120X600 or 160X600 (pixels) that have the video playing within. There are Header Banners that are short and wide with sizes of 728X90 or 468X60 that have the video with a head and shoulders view because of the height limitation. Sometimes these banners have a pop out full image where the video plays on the screen outside of the banner. Other times the banner background may be expanded so that the video plays over a known background in the pop out.

There are also Fly By banner video ads. These fly out from the left hand side of the screen and are usually about 300X250. They occupy the page for about 12 seconds. One second is to get onto the page and one second is exiting the page after 10 seconds of video message delivery.

Samples of these banner types can be viewed on http://www.BannerVideoAds.com

There is a new Pak Video Banner that has just been created. This is when cosponsors are placed into a video banner for advertising efficiency. On a 2-Pak advertisers that have products that fit together like bread and butter are packaged to advertise together to leverage off of each other’s traffic. There is one cost for the banner and twice the traffic, because customers from two advertising messages are coming to see the advertiser’s products. These products are displayed on a product placement page. This gives both advertisers twice the traffic at half the cost.

To see this go to the demonstration page on http://www.AdNewsNetwork.com . Rollover the banner to activate the video. Watch the video two times. Note how the placement of the ad alternates so each advertiser gets a first position one half of the time. After you have watched the video click through on the click here button. This will take you to the samples page where you will see two product placements. Rollover either ad and the video will immediately play. Clicking on the ad will take the visitor to the advertisers website or appropriate web page, such as the secured payment page where the customer can purchase the product or service.

There are also Partial Play Banners. These banners have movement to attract the eye and receive attention prior to the video playing completely, which it does on rollover.

Banner Video ads are a really exciting opportunity that enable advertisers to better communicate their message and monetize their offerings.

Box Style Video & Floating Layer Image Video

2007-11-30T09:40:00.000-08:00

Yesterday I spoke/wrote about Web 2.0 and the transformation of the internet to the "digital age." Instead of getting into keeping visitors on your website, today I will be discussing the transformation and monetization of video on the internet. I will include information about keeping visitors on your site longer in a future post.

The digital age of the internet is not something new. However, it is something that is becoming highly recognized and used much more often than before. Video has been on the internet for years. Until recently, video took a long time to play. Dial-up connection speed didn't allow for the streaming experience to have any kind of enjoyment (unless you enjoyed sitting around and waiting while your video stopped playing to "buffer"). Most users would download the videos onto their machine (in it's entirety) prior to playing. This offered a much more enjoyable, and uninterrupted, experience.

Today, with cable connection, DSL, basically high speed internet, Video can be watched with little to no hiccups. YouTube which is now owned by Google (who also has a video sharing portal) have allowed any user (who signs up for a free account) to add and upload their videos and share them worldwide. They have spent millions of dollars on server after server which host the user uploaded videos.

Videos can be "optimized" using may different file types (.flv, .mpg, .mpeg, .ra, etc.) and then uploaded to a file sharing site. The file sharing sites then allow a user to "embed" the video onto web pages using a small line of html.

The embedded videos sometimes come with advertising that the user doesn't want (and the viewer is subjected to it prior to viewing). The way most of the video sharing sites work (and how they monetize their product) is to include small 5-15 second advertisements of products that are similar or fall in line with the content of the video (taken from key words and meta tags that the user inputs prior to uploading their video).

These short advertisements are only used by a few of the video sharing sites. Google (and YouTube) have been talking for quite some time about including content specific ads that are placed on top or on the bottom of videos using a floating layer image (flash technology). This floating layer image sits on top of the uploaded video and plays or is shown during the play of the selected video. While this can be distracting, it is a way for them (google/youtube) to monetize their video sharing site.

Google knew what it was doing when they purchased YouTube for $1.65 billion (in stock compensation).

Video is going to overpower the internet because web-surfers (young and old) are used to watching instead of reading. Why would a web-surfer read paragraphs of text if there is a video that will explain and/or tell them what the text says? A video can emulate and convey much more than text (and graphics) can. Non-verbal cues, post production editing, use of audio, etc. are all aspects that text cannot deliver.

Video can convey a custom tailored message that a website owner wants to deliver to its visitors. Whether it be a greeting (hi, welcome to website ABC), guiding (go here for information about...), educating (how to...), or selling a product or service, video is the versatile solution as well as the moving force on the internet.

I mentioned floating layer images above when talking about monetizing the free video sharing sites. Well, floating layer image and video has many more uses.

Floating layer image and video uses flash technology. Depending on a programmers background and knowledge of Flash, a video which uses this technology can look "ok" or look EXCEPTIONAL. To see examples of EXCEPTIONAL floating layer technology, click here.

WebPeople employ the best technical experts when it comes to Flash technology. WebPeople are sometimes 2, maybe 3 years ahead of it's competition when it comes down to the use and style of the floating layer video technology that is being used on its website and it's clients websites.

Web 2.0

2007-11-29T15:02:00.000-08:00

Lately I have been reading a lot more about Web 2.0 and where the online presence of e-marketers and businesses are headed. It has been said that the "digital age is now here." Users are looking for relevant content, and they want it quickly.

No longer will a user browse the text of a website looking for answers.

Video solves this issue quickly and effectively.

Tomorrow I will be discussing how to use video to keep your visitors attention and keep them on your site longer.

WebPeople

WebPeople create more buzz @ the NAR show

2007-11-19T13:27:00.000-08:00

Last week WebPeople exhibited @ the NAR (National Association of Realtors) show in Las Vegas, Nevada.

Realtors, Banks, Investment Services, Insurance Agencies, etc. were all present to exhibit and showcase their line of products.

WebPeople had over 10,000 people stop by their booth and made multiple sales of custom and pre-recorded videos on site.

Our booth visitors were exceptionally impressed with how our live speakers can more effectively communicate their message to their website visitors.

Pictures of the show and our booth will be posted shortly.

WebPeople are a hit @ MedExpo 2007 (@UNLV)

2007-11-10T13:19:00.000-08:00

WebPeople exhibited on 11/9/2007 @ UNLV's first MedExpo. There were over 20 exhibitors ranging from diagnostic equipment to medical building construction companies.

There was one booth that created a lot of "hype" and was hands-down "the most unique" and "interactive." Whic booth was it you ask??? WebPeople's booth...... (pic above)

We talked with and will hopefully be doing business with 20-30% of the other companies who were exhibiting @ MedExpo.

We look forward to attending next years Expo and are ramping up for the NAR (national associaion of realtors) convention which opens tomorrow, 11/13/2007.

Comment from Craig Gordon

2007-11-08T10:11:00.001-08:00

The President of WebPeople, Craig Gordon, recently left a comment on the NAR post which was intended to be a new blog post. I have taken his content and pasted it below. Mr. Gordon can be reached at cgordon@webpeople.us

Do you want your production to come across looking and sounding like it was done by amateurs?

If so take a chance and write your own script without assistance. Effective script writing is a fine art. Once in a while a customer wants to save a few buck by writing his own script. When this happens often the customer pays more money to have the video reshot because the script is unuseable. Often the message isn't right.

Writing your own script without help is like performing do it yourself brain surgery. Do you want to perform do it yourself brain surgery?

If the answer is no then maybe you understand why you shouldn't write your own script without the use of our expert script assistance.

Ask yourself these questions:

Is the script (plot) the most important part of your production?

When was the last time you wrote a script?

Do you know the Golden Formula and how to use it?

Do you know how to construct the script so that the production will be versatile?

Think of our script assistance as inexpensive insurance that will guarantee your result will be right on the money. Since you are spending all this money to make a production, doesn't it make sense to spend just a little more to be assured of a high quality result created by experts who are writing scripts all the time. Effective script writing is a fine art. Using highly skilled professionals to help create your story makes real good sense.

WebPeople announce Exhibit @ NAR show Las Vegas, 2007

2007-11-05T10:26:00.000-08:00

WebPeople will be exhibiting @ the NAR show (National Association of Realtors) from 11/13 to 11/16 at the Sands Expo and Convention Center in Las Vegas, NV.

WebPeople have a stock video product exclusively for use by Realtors and Real Estate Agents. To view this product and site, please visit http://www.webrealestatepeople.com

Also on this site, WebPeople offer Hostess Videos. Hostess Videos are short ~5 second videos where a hostess makes a call for action. i.e. "enter your email address and i'll send you this free bonus."

Please be sure to stop by our booth (#3948) as we are giving away a Free big screen TV as well as Free Videos (for Realtors and Agents).

WebPeople to Exhibit @ MedExpo 2007 (@UNLV)

2007-11-05T10:25:00.001-08:00

WebPeople will be exhibiting at UNLV (University of Nevada, Las Vegas) during their MedExpo 2007.

MedExpo 2007 occurs on 11/9 (Friday) from 12 noon to 8pm.

Please stop by our booth and speak with our reps.

WebPeople and Stompernet are a GO

2007-11-05T10:22:00.000-08:00

WebPeople and Stompernet.com have entered into a partnership and it's official.

All Stompernet.com members will receive steep discounts when placing video onto their website.

Also, Stompernet.com members will also be able to become affiliates with a better "payout" due to the new partnership.

A Formal Joint Press Release from WebPeople and Stompernet.com will be created shortly.

New project and relationship almost inked

2007-11-02T10:54:00.000-07:00

WebPeople are extremely close to finalizing a deal with Stompernet and FreeIQ.

Stompernet and FreeIQ are websites that are brought to you by one of the most respected Internet Marketers and SEO geniuses, Brad Fallon.

Brad was introduced to WebPeople several months ago and has already cashed in on the increase of sales conversion that WebPeople provide.

Brad placed 2 videos onto one of his e-commerce sites, MyWeddingFavors, which has reportedly increased its conversion rate by 9%.

Quickly speaking about numbers ($), a couple thousand dollar expense (placing WebPeople onto the site) is creating hundreds of thousands in added profit per year.

You too can benefit with increased conversions by employing WebPeople onto your website.

WebPeople greet, guide, educate, and sell to your website visitors.

Deliver your message much more effectively with WebPeople.

How WebPeople Doubled Online Sales for One of its Customers (Press Release)

2007-10-24T14:15:00.000-07:00

10/24/2007 2p.m. Press Release

How WebPeople Doubled Online Sales for One of its Customers

A couple months ago, I received a call from a potential customer (I’ll refer to him as John). John had questions about our custom video product and service regarding cost, implementation time(s), etc. the standard questions we usually receive.

It turns out that John’s company sold global positioning tracking devices that are used by companies with a fleet of vehicles (i.e. taxi company, laundry service, trucking, etc.).

John had a website that looked very professional and wondered if our technology could be implemented without re-arranging and without re-designing his current website. After I told John that there would be no change (other than adding 2 lines of code into his current html), he was ecstatic.

John’s online sales were doing “ok” and he wanted something that would differentiate his company and website from his competitors. We were the perfect solution for his problem.

John’s goal was to increase sales and to help his customers further understand his product line via his website. His telephone service would receive many calls asking about his products and his telephone service wasn’t educated enough to help “close” the prospect due to high turnover and lack of product knowledge.

After listening to John’s goals, we both agreed to place a greeter video as well as a product education video onto his website. The greeter video would be used to welcome a visitor to the website and the product education video would be used to describe a specific product (the highest selling and most frequently asked about product).

The scripts were made (with help from our script writing experts) and the production was shot. John chose one of our actors (from our “stable” of over 100), Mark. Mark read the scripts flawlessly; and our production team encoded and optimized the video (for use on the internet). We sent the code to John’s web development team and they inserted the code into the body of their website html.

We then assisted John in placing the video using our PlayMetrix software that is included with our service. The PlayMetrix software allows our customers to not only place the video anywhere they want it to go, but also allows them to see how frequently the video is being presented and see the average length of time the video is being viewed. There are some cookie options (for returning customers) that can be established with PlayMetrix as well.

We followed up with John 30 days after his videos were placed onto his site. He was very happy and unfortunately hadn’t broken down his e-commerce sales numbers yet. About 60 days later I received a call from John who was extremely excited and wanted to purchase 8 more videos. It turns out that John had reviewed his website sales numbers and had seen that his sales had not only increased, they had doubled.

He had tons of praise for our product and insisted that we help him create product specific videos for his remaining offered products on his website. He chose to use Mark to keep the same spokesperson throughout his site.

John mentioned that the potential customers who now call (after placing WebPeople onto his site) are less prone to ask questions and are ready to buy. By having Mark explain his products (individually), the customer is informed and ready to buy. His telephone service spends less time on the phone which also saves him money.

John calls regularly to thank us for how we have helped his business grow. He has referred several of his friends (who participate in e-commerce) who have also reaped the benefits of WebPeople.

If you’d like to speak to one of our representatives about increasing your online sales, please do not hesitate to contact us toll-free @ 866-596-5733 or email: info@webpeople.us.

http://www.WebPeopleVideos.com

Increase your sales by using video

2007-10-24T09:11:00.000-07:00

Text and graphics are only able to convey the message(s) that a website visitor feels like reading or looking at (specific user chosen content). Video is different. Video will capture the visitors attention and convey your message much more effectively.

Website visitors are becomming much more apt to watch a video as they get tired from reading day and night on the internet. Video can be looked at (by a website visitor) as a "break" from them doing the work. They can turn their speakers up, sit back, and relax while watching the video.

A video can greet, guide, educate, or sell to a website visitor.

We have found, depending on the goal of the video, that a short video 30-45 seconds is watched to completion much more frequently than videos over a minute in length. This statistic is from greeting and guiding videos. Product education/demonstration videos, which are usually longer, are watched entirely because the user has opted to "learn more" and devote their time and attention to the longer video.

We have had numerous clients who have increased their sales, conversions, and click thru rates (as well as report that their visitors are staying on their site longer) after adding WebPeople to their site.

If you have any questions or would like more information about increasing your sales via video on the web, please feel free to contact us (info@webpeople.us)

All comments will be responded to.

Thanks for reading.
WebPeople

WebPeopleVideos 1st Blog

2007-10-22T11:26:00.000-07:00

Hello and good day to all of you fellow bloggers and readers of this blog.

This blog has been established to not only get the word out about what WebPeople can do for you and your website, but to help with our SEO efforts (via generating traffic) and offer our products and services via another portal on the Web.

We are straight forward and always up front. We will be around for years due to our sustainable business model. I only mention this due to some of our competitors leaving the industry because they tried something "new" and it didnt work out for them.

We provide live speakers for websites. Whether you are selling a product or service, WebPeople can help you.

http://www.webpeoplevideos.com/ is our main portal site. This site has links to our custom, stock, and banner video webpages;
http://www.webpeople.us/ is our custom video site. This site is more informational as there is a lot that goes into a custom production.

http://www.webrealestatepeople.com/ is a stock video site geared towards the Real Estate Industry.

http://www.webmortgagepeople.com/ is a stock video site geared towards the Insurance Industry.

http://www.bannervideoads.com/ is a site that is under construction. We provide Video Banner ads which are extremely powerful. Just think of an actor within a banner ad who starts to talk to the website visitor upon a mouse rollover... Interesting huh???

This blog will be updated daily and I will personally be responding to any/all questions that are posted.

Our goal for this blog, as stated above, is to help get the word out about our products and services as well as help with our SEO.

Thank you for taking the time to read our first blog post. There will be many to come, and with your help, this will be not only informative, but entertaining as well.

Sincerely,
WebPeople

p.s. be sure to surf over to http://www.webpeoplevideos.com/ and check us out!!!